Unique Enterprise services offering delivers growing market share, reduces churn
Barcelona, SPAIN, February 27, 2012 – With a subscriber base, both business and domestic, increasingly choosing mobile voice in preference to fixed line, Elisa, a leading Nordic telecommunications provider, introduced in Q4 2011 the Elisa Ring service in Estonia. Based on the Istra Mobile platform by Centile Telecom Applications of Sophia-Antipolis, France, Elisa Ring offers mobile users a rich set of value added services – including enterprise-class services that directly compete with fixed-line providers and PBXs.
Margus Õunap, Director, Product Management at Elisa Estonia explains “The flexibility of the Centile Istra Mobile platform allows us to deliver a unique fea-ture-rich suite of services to enterprise subscribers, differentiating Elisa from competitors in both the fixed and mobile markets.“
The Istra Mobile services platform allows mobile operators and MVNEs to pro-vide business customers the advanced features of an office telephone on their mobile handsets. It also fully integrates the mobile device with desktop and web-based applications for call control and service administration.
“With sophisticated services such as presence, hunt groups, queuing and confe-rencing on their mobiles, our enterprise customers can cut the cord with the fixed line and PBX provider, improve productivity, and reduce costs” continues Margus Õunap.
“The Centile Istra Mobile platform has been designed to allow operators to deliver enterprise-class services over existing mobile networks” says Bertrand Pourcelot, Managing Director, Centile Telecom Applications. “With the value-added services enabled by the Istra platform operators can increase ARPU, reduce churn, and take a leadership position in advance of new technology deployments in the network infrastructure.”
Margus Õunap adds “Elisa selected Centile and the Istra Mobile solution for cost-effective delivery of advanced mobile subscriber services, replacing aging platforms lacking the flexibility and scalability to meet new demands. The flexibility and reactivity of the Centile team have been key elements in the success of the Elisa Ring launch.”
About Centile Telecom ApplicationsFounded in 1998 in the technology centre of Sophia Antipolis on the Cote D'Azur in Southern France, Centile is the leading European developer of unified communications platforms for operators and enterprises. The Centile Any3 architecture – Any service, over Any network, on Any terminal – addresses the needs of businesses and operators seeking to deliver advanced professional communications services to fixed and mobile users independently of the device they’re using or the network they’re connected to. In the fast-moving market for fixed and mobile communications, Centile Istra solutions offer customers the flexibility and agility to rapidly develop innovative new services in response to changing customer requirements. http://www.centile.com
About ElisaElisa ( http://www.elisa.com) is the leading communications service provider in Northern Europe. Its shares are publicly listed among the major companies on the NASDAQ OMX Helsinki stock exchange. It provides approximately two million clients in the region, including ca 460,000 in Estonia, with a wide range of mobile and data communications services. Its networks offer regular users a variety of recreational options and give business clients the chance to improve productivity. Elisa is focused on the development of ICT and network services designed for business clients and companies. It has an ex-tensive partnership with global mobile communications operator Vodafone, with whom it provides joint services in 40 countries. The turnover of Elisa Estonia in 2010 was 89.9 million euros.
For further information please contact:
Margus ÕunapDirector, Elisa Product Management DepartmentMobile: +372 5656 5605E-mail:
Agence ScénariiAlexandra RédinTel. 01 55 60 20 43Email:
Centile Telecom ApplicationsKarine MérouzeCommunication ManagerTel: +33 (0)4 97 23 12 65Email: